Download PDF by Ollie N. Rivers, Stuart Wagner, Ollie N. Rivers, Stuart: Creating a Winning E-Business, Second Edition

By Ollie N. Rivers, Stuart Wagner, Ollie N. Rivers, Stuart W. Wagner H. Albert Napier

ISBN-10: 0619217421

ISBN-13: 9780619217426

Making a profitable E-Business, moment version illustrates the strategies concerned with making plans, beginning, and advertising a brand new e-business in contemporary surroundings. 4 sorts of situations are utilized in this sensible, entrepreneurial advisor to supply a real-world strategy, together with a book-long working case examine complimented through bankruptcy particular real-world case reports that open and shut each one bankruptcy. also, case reviews that function either profitable and unsuccessful ventures are chanced on in the course of the booklet permitting scholars to benefit from the activities of others. a brand new bankruptcy on association courses (such as's affiliate program) is featured and all chapters are up to date to mirror adjustments because the ebook of the 1st version.

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Additional info for Creating a Winning E-Business, Second Edition

Sample text

In addition to consulting these information and sales Web sites, buyers can visit sites such as CARFAX and AutoCheck to purchase a complete history on a given used car before making the purchase. Figures 1-7 and 1-8 show automotive information Web sites. com FIGURE 1-8 CARFAX 11 Understanding E-Business 12 TIP According to a study by J. D. 10 In a global economy where buyers located anywhere in the world are linked directly to sellers who are also located anywhere in the world, traditional business intermediaries, such as distributors and agents, are being threatened—and new kinds of intermediaries are emerging.

TIP Entrepreneurship is also taking place within large corporations, such as Sun Microsystems and Boeing, where project leaders are encouraged to use their entrepreneurial skills to turn new product ideas—especially the kind that strive to take advantage of the Internet and Web—into profits. ” Chapter 2 In addition, successful entrepreneurs are generally independent, goal-oriented, creative, and competitive. Many successful entrepreneurs display their competitive natures early in life—that is, in their approach to school, hobbies, or sports.

Access to global markets Exercises 33 1. Using online search tools or other relevant resources, research the origins and history of the Internet and the World Wide Web. Then write a one- or two-page paper describing at least five major events in this history, and how these events led to the growth of global e-business. 2. Using online search tools and other relevant resources, locate information about two people whose contributions have had a significant impact on the growth of the Internet and the World Wide Web as a business medium.

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Creating a Winning E-Business, Second Edition by Ollie N. Rivers, Stuart Wagner, Ollie N. Rivers, Stuart W. Wagner H. Albert Napier

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