By Philip Kotler
Книга company Social accountability: Doing the main strong in your corporation and... company Social accountability: Doing the main solid in your corporation and Your CauseКниги Маркетинг Автор: Philip Kotler, Nancy Lee Год издания: 2004 Формат: pdf Издат.:Wiley Страниц: 320 Размер: 3,3 ISBN: 0471476110 Язык: Английский0 (голосов: zero) Оценка:Today, agencies are anticipated to provide anything again to their groups within the kind of charitable initiatives. In company Social accountability, Philip Kotler, one of many world's preferable voices on enterprise and advertising, and coauthor Nancy Lee clarify why charity is either stable P.R. and sturdy for company. They express company leaders tips on how to opt for social reasons, layout charity projects, achieve worker aid, and overview their efforts. additionally they supply the entire top practices and state-of-the-art rules that leaders have to maximize their contributions to social reasons and do the main sturdy. With own tales from twenty-five company leaders from socially in charge businesses, this can be the bible for latest stable company citizen.
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The first Ronald McDonald House was es- Page 43 tablished in Philadelphia in 1974. 9). In addition to its cornerstone program, Ronald McDonald House Charities supports a variety of other programs, which include Ronald McDonald Family Rooms, Ronald McDonald Care Mobiles, and scholarships. The charity also awards grants to other organizations that directly improve the health and well-being of children. To date, Ronald McDonald House Charities' national body and global network of local chapters have awarded more than $400 million in grants to children's programs worldwide.
Com in April 2002, an academic study conducted at DePaul University concluded that the 100 companies making Business Ethics' list of 100 Best Corporate Citizens had a better financial performance than the remaining companies on the S&P 500. "49 WHAT ARE THE MAJOR CURRENT CHALLENGES TO DOING GOOD? Managers and program planners are challenged at each of the fundamental decision points identified throughout this book—decisions related to choosing a social issue, selecting an initiative to support this issue, developing and implementing program plans, and evaluating outcomes.
Isn't the government or someone else handling this? • What will our stockholders think of our involvement in this issue? • Is this something our employees can get excited about? • Won't this encourage others involved in this cause to approach us (bug us) for funds? • How do we know this isn't the "cause du jour"? • Will this cause backfire on us and create a scandal? • Is this something our competitors are involved in and own already? 0 entitled "The Selling of Breast Cancer" described one of the pitfalls in this decision making in real terms.
Corporate Social Responsibility: Doing the Most Good for Your Company and.. by Philip Kotler