By Helga Dittmar
Ads, materialism and intake are principal elements of latest Western tradition. we're bombarded with idealised pictures of the right physique, fascinating shopper items, and prosperous life, but psychology is barely simply commencing to take account of the profound effect those client tradition beliefs have on members’ experience of identification and value. purchaser tradition, identification, and healthiness records the unfavorable mental impression buyer tradition could have on how participants view themselves and on their emotional welfare. It appears on the social mental dimensions of getting, procuring and in need of fabric items, in addition to the pursuit of media-hyped visual appeal beliefs. specifically, it makes a speciality of: the deciding to buy of fabric items as a method of expressing and looking identification, and the unfavourable outcomes of this mental deciding to buy motivations in traditional purchasing environments and on the web the unrealistic socio-cultural good looks beliefs embodied through idealized versions. all through, diversified ways from social psychology are built-in, resembling self-completion, self-discrepancy and price thought, to create a entire theoretical framework for knowing the effect of internalising middle buyer tradition beliefs on how contributors see themselves and the results this has for his or her mental and actual health.This publication is of curiosity to anyone who desires to discover extra in regards to the mental results of dwelling in glossy buyer societies on youngsters, young people, and adults. extra in particular, it will likely be of curiosity to scholars and researchers in social psychology, sociology, media stories, conversation and different social sciences, in addition to to psychologists, medical examiners, and practitioners drawn to the themes of id, intake pathologies, physique photo, and body-related behaviours.
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Additional resources for Consumer Culture, Identity and Well-Being: The Search for the 'Good Life' and the 'Body Perfect' (European Monographs in Social Psychology)
Some of these aspects concern more private and personal parts of identity, such as beliefs, values, and our personal history, whereas others refer to more public and social parts of identity, such as social status, or the groups and subcultures we belong to. Maintaining identity Early evidence that possessions help people to maintain a general sense of identity and integrity can be found in Goﬀman’s classic analyses of “self mortiﬁcation” in prisons and mental hospitals (1961, 1968). He oﬀers a vivid account of the identity-maintaining features of personal possessions by outlining how admission procedures where “inmates” are stripped of all personal belongings take away most of the previous basis of self-identiﬁcation.
1981/1890, pp. 279–280, emphases in original) 30 Consumer culture, identity and well-being The speculations that possessions are viewed as part of the self and that they have implications for how people evaluate themselves are supported by research evidence. When adults rated over a hundred items in terms of whether or not they were “deﬁnitely a part of your own self ” (Prelinger, 1959), possessions ranked about midway, slightly closer to self than not-self. Thus, material goods were perceived as parts of a more extended sense of self.
With respect to material ideals, there is a sizeable research literature on materialism as a value system. Materialistic values can be deﬁned as “the importance ascribed to the ownership and acquisition of material goods in achieving major life goals” (Richins, 2004, p. 210). A person with highly materialistic values believes that the acquisition of material goods is a central life goal, prime indicator of success, and key to happiness and self-deﬁnition. Examples of statements typically endorsed by materialists include “I admire people who own expensive homes, cars, and clothes” or “[s]ome of the most important achievements in life include acquiring material possessions” (Richins, 2004).
Consumer Culture, Identity and Well-Being: The Search for the 'Good Life' and the 'Body Perfect' (European Monographs in Social Psychology) by Helga Dittmar